top of page


The Challenge: The traditional IT infrastructure model was complex, difficult to manage, and threatening to collapse under its own weight. With a growing suite of virtualization solutions, there was an opportunity for Citrix to reposition itself as a strategic business partner that helps IT deal with this core business problem.

The Strategy: Citrix virtualization solutions deliver the promise of radically simple computing by putting the power of simplicity into the hands of IT.

The Execution: Y&R developed the "Simplicity is Power" campaign to bring this strategy to life in a visually striking way. Creative executions featured a "hand of God" that represented the power that Citrix put back into the hands of IT. With the flick of a wrist, IT could now wipe out unnecessary servers or deploy applications and virtual desktops across the enterprise.

bottom of page