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Alex is an agency and brand leader with over 15 years of advertising & marketing experience. He is currently available for freelance work on-site in Amsterdam or Switzerland, or remotely throughout Europe.

He started his career in San Francisco working across a portfolio of technology brands at Young & Rubicam before joining independent creative agency Butler, Shine, Stern & Partners (BSSP) to help lead the MINI Cooper Business.


During that 4-year stint, he led some of the agency's most ambitious and award-winning integrated campaigns. In 2013, Alex switched gears to gain experience in the financial services and packaged goods categories, leading notable brands including U.S. Bank, and Nature Made Vitamins. In 2017, he led the pitch team that won the business for NBA 2K, an icon in sports gaming. During his years leading the 2K business, the agency launched multiple award-winning efforts that shaped culture and helped BSSP be named Ad Age's 2018 Small Agency of the Year.


Following a move to Europe in 2018, he transitioned to a new business leadership position for BSSP, and was responsible for all in-bound and out-bound marketing.

In mid 2020, he took his first break from the advertising industry, joining the management consultancy eBusiness Institute as a member of their leadership team. Alex served as the Head of Partnerships & Communications, building a global network of partnerships & specialist talent to help power the company's consulting services. Additionally he managed the team responsible for marketing and new business efforts.

As a freelancer, he currently available on-site within Switzerland, or remotely throughout Europe. He is also available for asynchronous consulting projects for companies in the US. In addition to this ongoing work, he is currently pursuing an Executive MBA at the Berlin School of Creative Leadership.

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